- China's ethical system involves respect for superiors, duty to family, loyalty to friends, sincerity and courtesy.
- Age brings increased respect and status.
- Handshaking is the accepted greeting, with a light handshake encouraged, lasting as long as ten seconds.
- Chinese lower their eyes slightly as a sign of respect.
- Staring may make Chinese uncomfortable.
- It is very important for Chinese people to "maintaining face" in everything they do. Therefore,
- Never insult or openly criticize someone in front of others.
- The relationship you develop with a person represents your relationship with his or her entire company.
- Gifts are important, although expensive gifts could be taken the wrong way.
- Be aware of all favors done for you and prepare to respond in kind.
- In China, business relationships are personal relationships; establish a trusting personal relationship that demonstrates your respect.
- Business cards are important, especially in Chinese.
- Become friends with local influential officials.
- Avoid unintentional criticism of others.
- Don't poke fun at someone, even if in fun.
- Don't be the first to reach for a restaurant bill.